IC360, Radar Partner for Geolocation Services to Monitor Sports Betting, iGaming

Integrity Compliance 360 (IC360), the result of a recent merger between U.S. Integrity and Odds On Compliance, is joining forces with location platform Radar to provide a geolocation compliance alternative for the sports betting and iGaming market, which includes the best sportsbooks.

The companies announced Monday a strategic partnership to offer a new product, Geo360 powered by Radar, which will leverage IC360's compliance and integrity services with Radar's geofencing technology to "deliver an unparalleled suite of geolocation services" to some of the best sports betting sites and other iGaming businesses.

The collaboration will also strengthen IC360's integrity monitoring services by integrating Radar's geolocation capabilities into its existing product, according to the press release announcing the move.

"This partnership represents a significant step forward in our mission to offer a one-stop solution for the industry’s regulatory compliance technology services," said Matt Holt, IC360's CEO. "By combining our existing products and industry expertise with Radar’s advanced geolocation capabilities, we are poised to deliver unmatched value to our clients."

IC360, Radar partner for new compliance product

This week's announced partnership with Radar is the first for the newly formed IC360, the result of an April merger between two of the significant names in the sports betting and gambling compliance industry.

U.S. Integrity, a sports wagering monitoring company partnered with some of the leading betting sites and top professional and collegiate leagues, played a key role in uncovering some of the largest scandals in sports betting over the last year.

In April, the NBA banned Jontay Porter for life after a series of irregularities in games involving the Toronto Raptors forward that U.S. Integrity flagged. That came after the company highlighted similar concerns with the Temple men's basketball team in March, while an investigation into the Alabama baseball team led to the firing of head coach Brad Bohannon in May 2023.

Odds On Compliance focused mostly on the online side of regulation for many of the industry's best sports betting apps. It teamed up with U.S. Integrity in 2023 to create ProhiBet, a compliance service focused on oversight of team officials and support staff, before announcing a merger in October that closed two weeks ago.

Radar makes its foray into the sports betting space after working with companies such as Dick's Sporting Goods, T-Mobile, Zillow, Dairy Queen, and Panera. The New York-based geolocation firm has also worked with Sleeper, the fast-growing fantasy platform, and has been vocal about its efforts to expand into the gaming industry.

During the 2023 Global Gaming Expo in October, CEO Nick Patrick said his company was well suited to tackle the technical challenges of gaming compliance. That came shortly after the company announced new fraud detection services as a "cost-effective and developer-friendly geolocation solution for the gaming industry."

"Collaborating with IC360 presents an exciting opportunity to leverage our expertise in geolocation with IC360’s strong position as a leader in sports wagering and iGaming regulatory technology," Patrick said Monday. "Together, we will unlock new possibilities for businesses seeking to harness the power of location data to drive growth and innovation."

Geo360 offers alternative in geolocation industry

The strategic partnership between IC360 and Radar offers a long-awaited alternative to GeoComply, which has dominated the industry's demand for geolocation services since the federal ban on sports betting was lifted in May 2018.

As the list of legal sports betting states expands at a dizzying rate, nearly all of America's best live betting sites have relied on the Canadian-based technology giant, which leans on its PinPoint beacon technology to create custom geofencing with reported accuracy up to one meter.

While Monday's release didn't mention GeoComply by name, IC360 and Radar clearly believe their "Geo360" product offerings can serve as a viable alternative to the current market leader with the combination of geolocation and integrity monitoring services.

This comes after OpenBet, a sports betting platform, partnered with Amazon Web Services to launch a similar product earlier this month.

"From dozens of conversations with Tier 1 operators, vendors, compliance experts, and regulators over the past year, one thing is clear: The market needs viable alternative geolocation solutions," Patrick said in October. "Radar ... is here to meet that need."